Sportscene Deals, Specials & Catalogues

A fashion-forward retailer of the leading sneaker and streetwear brands.

Sportscene is one of 18 retail brands that are part of The Foschini Group (TFG), one of South Africa’s leading fashion and homeware groups. The brand, which was acquired by TFG in 1996, serves the mid- to upper-income segment, providing a premium range to fashion-conscious consumers. The company has positioned itself as the leading sneaker retailer in South Africa and strives to be the first to bring the latest styles from the leading international designers to South Africa. Sportscene also carries a range of sports-inspired apparel and accessories. Adidas, Nike, Puma, Jordan, and Redbat are among the brands sold by the stores.

Sportscene’s marketing targets young consumers familiar with the latest trends in music and entertainment. The company is a headline sponsor of the Capsule Fest, an event that celebrates street culture with an array of activities including art installations, sports and a gaming area. The retailer’s 1,100 square meter flagship store is located in Menlyn Park. The outlet features large screen TVs to showcase the sneakers, a chill area and branded stores within stores. Sportscene is among a handful of TFG brands that are sold on its online store and has established itself as the preferred sneaker store in the country. There are currently 256 stores in the chain, with outlets countrywide.

Sportscene is one of The Foschini Group’s fastest growing chains, with close to 50 stores opening in 2016 alone.

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