Identity Specials, Deals & Catalogues


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Identity Specials

ladies fashion | men’s fashion | kids clothing | shoes | bags | fashion accessories

Identity Specials

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Latest Deals | 28th June 2022




South African clothing retailer, Identity’s bold style, daring prints and trendy aesthetic truly reflects the innovation of local youth at prices they can afford without compromising on quality.

Identity understands that fashion is about more than just clothing or essential items and that what you wear is a performance of your identity. What you wear says a lot about who you are, and Identity wants to encourage its customers to express their true selves freely, by providing shoppers with a broad range of unique clothing to help develop their own personal brand.

If you’re looking to make a statement and want to add some flair and to your wardrobe, you don’t need to look any further than Identity’s range of casual wear for women, men and kids. Identity supplies clothing and accessories that are key pieces in every wardrobe. The collections feature bright colours, interesting combinations and edgy cuts.

Identity also offers a fun gift delivery service so you can surprise your loved one with a thoughtful gift on a special occasion.

Identity is one of South Africa’s favourite retailers and the retailer has 147 stores and counting across the country, as well as stores in Kenya, Mauritius, Botswana, Lesotho, Namibia and Swaziland.

Identity was established during a time of change, passion and empowerment in 1999 and in the same decade, its parent company, Truworths also launched cosmetic range Elements and LTD. Today, the Truworths International Retail Group incorporates Identity, YDE and Uzzi. Truworths provides young South Africans with the apparel they need to look and feel stylish and confident within their means. The brand aims to curate tasteful and quality items and an adventurous combination of colours, styles and fabrics.

Identity embodies Truworth’s philosophy of pursuing sustainable growth in a complex industry. The company strives to maintain the highest standards and satisfy its youthful and trendy consumer base.

South Africa loves Identity and in 2018, the brand was awarded the Sunday Times Generation Next Award for Coolest South African fashion brand, a title they have won for three consecutive years.

The group is dedicated to fulfilling its environmental and social responsibility and invests millions in skills development projects, corporate social investments and reducing carbon emissions. In 2019, twenty-five Identity stores were retrofitted with LED lighting, reducing store operating costs by R484 000.

The company is also committed to fair labour practices and freedom of association for employees, attempting to foster a safe and productive work environment.

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