Checkers Deals, Specials & Catalogues
SNAP a photo of a #Sixty60 electric vehicle and stand a chance to WIN 1 of 6 PlayStation 5 consoles or 1 of 6 Sixty60 grocery vouchers worth R6060! 🎁 To enter, post your photo in the comments below or on social media using the hashtag #Sixty60 & tag Checkers SA. Ts & Cs apply. pic.twitter.com/qn9b7MhIAG
— Checkers (@CheckersSA) December 11, 2020
More reasons to choose #Medirite! Save big on hay fever remedies, energy supplements and more to feel fresh and revitalised this spring. Visit a Medirite inside your local #Checkers. Prices valid until 10 September 2020 https://t.co/QrxZg1tJbE pic.twitter.com/AA3ykUG0mB
— Checkers (@CheckersSA) August 24, 2020
We’re still bringing you unbeatable prices on the freshest fruit and veg so you can snack smart for less! Buy any 3 of our convenient veggie packs for 19.99 each and save R10. Promotion valid until 3 March 2019. #easysnacking #nutritious pic.twitter.com/LbexASWCEP
— Checkers (@CheckersSA) March 1, 2019
Stand a chance to win 1 of 5 Barbie Dreamhouses to the value of R5000 each! Simply spend R249 or more on a Barbie and stand a chance to win! Check your till slip for details on how to enter. Competition valid 16 June – 11 August 2019. Ts & Cs apply. pic.twitter.com/NUVMllcqaE
— Checkers (@CheckersSA) June 17, 2019
It’s no secret that every cricket fan has their own superstitions stuck to the victory of their team. Some stand throughout the match, others sit in a special seat. Share your #SuperFanRitual and you could win one of two R500 Checkers vouchers! pic.twitter.com/q0uNOCR6Im
— Checkers (@CheckersSA) May 30, 2019
Win a Flugon Winter Kit! Simply send an SMS telling us what you can use for colds, flu and allergies followed by your name to 41076 and you could win. Visit https://t.co/Ue8OL9W71Y for Ts and Cs. Competition valid 24 May – 14 June 2019. pic.twitter.com/Ed7d6vbGhI
— Checkers (@CheckersSA) May 25, 2019
25 May is Double Day AND Swap Day! Buy any 3 participating brands and get 2 packs of Building Blocks for every R200 you spend. Then trade your spare packs of Building Blocks with other #MyLittleCheckers fans to complete your store faster! >> https://t.co/m27D8gePNz pic.twitter.com/4qPTnRpWcO
— Checkers (@CheckersSA) May 22, 2019
Checkers supermarkets and hypermarkets are the premium offering within the Shoprite Group.
Checkers is a supermarket chain that was founded by Norman Herber in 1955. The first stores were opened in Johannesburg when a few Greatermans stores converted some of the retail space into grocery departments branded as Checkers in an effort to attract more customers. At the time, Greatermans, which was owned by the Herber family, had a number of department stores. A young manager – Raymond Ackerman – was put in charge of Checkers. Ackerman implemented a number of innovative ideas that he had learned from travelling to the US for a six-month period during which he took jobs at supermarket retailers and studied their practices. As a result, Checkers became a major success for Greatermans and the brand became a standalone store. By 1966, the number of Checkers chain stores had grown from 2 to 85. That same year, Ackerman was fired from Checkers and he returned to Cape Town to start Pick ‘n Pay. In the meantime, Checkers continued to enjoy success, briefly engaging in an unsuccessful price war with the fledgeling Pick ‘n Pay in the Western Cape. But a decade later, Greatermans had sold off Checkers and the supermarkets had begun to decline. In 1991, Checkers’ 169 stores were acquired by Shoprite, instantly giving Shoprite a national footprint that allowed it to grow outside of the Western Cape.
While turning around the ailing business was a major challenge for the Shoprite Group, it paid off and Checkers has thrived. There are currently over 200 supermarkets and 37 hyper stores and the business employs an estimated 16,000 workers. Within the Shoprite Group, the Checkers brand’s target market is upper-income customers. Checkers’ range has expanded beyond food to include household goods, branded appliances, and even indoor and outdoor furniture in their hypermarket formats. Checkers’ positioning has focused on quality and the store caters to its affluent shoppers by importing premium products in key categories such as coffee, cheese and wine. Thanks to legislation that allowed corporate ownership of pharmacies, Checkers operates fully fledged in-store pharmacies branded as MediRite. Other value-added services operated by the retailer include a kiosk where customers can purchase flight tickets and make money transfers, as well as a Computicket where bookings for various events can be made. Outside South Africa, Checkers has stores in Botswana and Namibia.
Checkers’ early success was largely due to Raymond Ackerman.