Food Lover's Market Deals, Specials & Catalogues


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Food Lovers Market Specials

fresh fruit | fresh vegetables | butchery | grocery essentials | bakery

Food Lovers Market Specials

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Latest Deals | 29th November 2021




A fresh food store that combines the atmosphere of a farmers market and deli.

Food Lover’s Market was started by brothers Mike and Brian Coppin, the same team behind the successful Fruit & Veg City, which they launched in 1993. Inspired by trends they’d seen in other markets and the growth of the foodie movement, Mike and Brian decided to extend the brand by introducing a new concept. They started by converting a few Fruit & Veg City stores into premium food emporiums that they branded Food Lover’s Market in 2006. The Food Lovers Market concept follows the same principles that made Fruit & Veg City a success – a marketplace atmosphere with fresh produce sold on open display – but the new stores also sell a range of gourmet foods, meat and fresh fish to emulate the a deli and open-air market atmosphere.

The retailer further positions itself as an upmarket food grocer by exclusively importing international brands, such as the range of products from Waitrose, a premium British food store. Food Lover’s Market has one store format, with the average footprint being between 2,500 and 4,000 square meters, however the Food Lovers Market Group also operates convenience stores, called FreshStop, in partnership with Caltex service stations. In 2015, Actis, an emerging markets investment group, bought a stake in the company for R760-million to help the company to accelerate its expansion plans. There are currently 120 Food Lover’s Market stores in South Africa and 19 stores across 10 other African countries.

Food Lover’s Market is the biggest independent food retailer in Africa.