PRIMI Deals & Specials

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PRIMI Specials

italian restaurant | pizza | pasta | sides | salads | desserts | beverages

PRIMI Specials

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Latest Deals | 27th September 2021




Primi World loves food and knows South Africans do too so they have curated a diverse menu of Italian inspired dishes to tantalise your taste buds. Find all your favourite meals, snacks and desserts at Primi and make meals a bonding experience.

Primi World pride themselves on creating connections and creates the perfect atmosphere to enjoy a fine-dining experience with friends and family at accessible prices. Primi World offers diners a Breakfast, Main a la Carte and set menu to celebrate special occasions with a sophisticated meal.

With Primi World every occasion is catered for, from special family dinners to Sunday brunch.  You’ll be spoiled for choice, as every category on their menu features an extensive range of dishes you probably haven’t tried before, like the Roasted Butternut and Beetroot salad, which puts a colourful twist on typical green salads.

Vegetarians will love the Beyond Burger which has a deluxe plant-based patty that tastes like meat served on a brioche roll, as well as the vegan curried cauliflower or roasted black mushroom and quinoa dish, rich in amino acids. As a special treat, you could also try the vegan cheesecake, a delectable dish made just for you.

The selection of gourmet-inspired sides are the perfect complement to any meal and its Italian adaptation of favourites will have your mouth watering. The spinach alla parmigiana and chargrilled artichoke will give your taste buds a new sensation.

Primi World meals are all prepared with love from scratch and the ingredients and preparation processes are healthy, using stoneground flour and Italian tomatoes pulp. Free-range eggs, chicken and meat are used to ensure your Primi experience is good for you and the world.

Primi World describes their brand as having ‘Primi Energy’ – that all-inclusive, vibrant and unique experience you feel when you dine at a Primi World restaurant.

You can find a Primi World in most major metropolitan cities across South Africa. You can also find Primi Xpress restaurants, smaller scale venues with the same delicious taste.

Primi was founded in 1999 by Peter Castle and Franesco Zanasi who unwittingly built a restaurant empire. After two failed attempts at starting a business, Castle struck gold when he partnered with Zanasi as the pair made a winning combination. The first Primi, named Primi Piatti opened its doors at the V &A Waterfront in Cape Town and experienced enormous success, leading Castle and Zanasi to take their vision further and set up a franchise.