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Latest Deals | 29th November 2021




Italy’s largest automobile manufacturer has a rich history spanning 118 years.

Fiat was founded by Giovanni Agnelli in the town of Turin in 1899. The company name is an abbreviation for Italian Automobiles Factory, Turin. The first Fiat plant opened in 1900, employing 35 people who manufactured 24 cars and by 1903, the company was producing 135 cars and had become profitable. Fiat’s expansion started early, with the first Fiat dealership opening in New York in 1906. In the same year, the company started producing trucks, buses and trams. Towards the end of World War 1, Fiat opened its first factory, which at the time, was one of Europe’s largest manufacturing facilities and started selling its cars in Spain, Poland, and USSR. Fiat continued to grow and launched it’s iconic model – the 500 – which hit the market in 1956. Fiat entered into a partnership with General Motors in 2000 that lasted until 2005. Today the company is part of the FCA Group, formed when Fiat entered into a strategic partnership with Chrysler in 2009.

Fiat’s history in South Africa dates back to the 1960s, when their passenger cars started being assembled in their plant based in Rosslyn. For the first decade, the company’s sales increased steadily, but peaked in the 1970s. The company experienced a resurgence in the 1990s with the Fiat Uno, and rolled out more models when General Motors came back to the South African market in the early 2000s. The company currently has a number of popular models in the market, including the Punto, Tipo, and revamped Fiat 500, as well as a range of vans and cargo vehicles.

Fiat acquired the Lancia, Alfa Romeo, and Ferrari brands in the 1980s.