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Latest Deals | 29th November 2021




In its 7 year history, this ride hailing service has redefined the taxi industry.

Uber is started in 2009 in San Francisco as UberCab, an app-based ride hailing service. The company was founded by Travis Kalanick, who already had experience developing successful startups, Garrett Camp, Oscar Salazar, and Conrad Whelan. The company officially launched in 2010, and even though it was more expensive than regular cabs, the convenience of the service outweighed the cost and Uber became a local hit. By 2011, Uber had secured more funding and launched in New York in May. The company’s next target was Paris in December 2011 – its first international market. Two years after starting its operations, Uber launched UberX, an alternative costing 35% less than taxis. Uber continued to expand and currently operates in 76 countries worldwide. Travis Kalanick stepped down as CEO of the company in June 2017 following ongoing scandals. He’s worth an estimated $5.1-billion.

Uber launched in India and South Africa in the same year – 2013. The service was first introduced to Johannesburg, Pretoria and then Cape Town within a few weeks. By 2016, Durban and Port Elizabeth had been added. As with every market that Uber has launched in, the service was a success, even more so because of the lack of public transport options in South Africa. Within 2.5 years of launch in SA, UberX, UberXL, UberFamily and UberChopper had all been introduced as options to satisfy the different needs of the market. The company has created an estimated 4,000 driver jobs. However, the controversies that Uber faces in other countries have followed the company. Local metered taxi operators have been protesting the service from the start. The company has also been in trouble with the government, stemming from its drivers operating private cars as taxis without the necessary permits.

The longest Uber trip in South Africa was from Johannesburg and Durban, a total of 6 hours.