American Swiss Deals, Specials & Catalogues

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American Swiss Specials

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American Swiss Specials

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Latest Deals | 28th June 2022




Relentless dedication to the finest quality jewellery and fashion is what makes American Swiss the most distinguished and sought-after jeweller South Africa has experienced over the past century.

American Swiss keeps South Africans in touch with the latest industry trends, providing international timepieces, jewellery and wedding pieces crafted from top-quality diamonds, gold and silver. In addition to its in-house brand, American Swiss showcases well-known international and proudly local brands and designers.

With American Swiss, if you love a piece, you can customise it and wear your unique personality with pride. Customers can add details like meaningful phrases, names or even imprints onto stunning pieces. Customers can create their own ring and design it to suit their individual style.

To polish off your look with a little something extra, the top-quality jeweller also provides fashion and everyday tech accessories, including cell phone covers, wallets and bags and sunglasses. American Swiss has something for everyone including a gift collection and an extensive range of men’s jewellery.

There is more to the local jeweller than opulence and aesthetic, American Swiss is a brand you can trust. Any diamond sold by the jeweller is over 0.50ct and certified by an independent laboratory. More importantly, American Swiss ensures its pieces are conflict-free.

You can get timeless pieces for your personal collection at unbelievable discounts during American Swiss’s Diamond Sale which offers spectacular deals and customers can get timeless pieces at half the price.

South Africans can also reward themselves with American Swiss’s TFG Rewards and More program, which offers club members exclusive access to in-store promotions. The TFG program also runs a number of community-driven initiatives, including Early Childhood Development and a food security program in Caledon where the company first opened its doors.

American Swiss has 200 stores across southern Africa, including Ghana. The store-locator map on its website will help you find the store nearest to you.

The African mega-company began  as the dream of Russian immigrant Isaiah Hirschsohn who arrived in the country in 1896 with two suitcase and the hopes of opening a jeweller to make a living. One suitcase had American watches and the other, Swiss. And so American Swiss was born.

The company was since bought by Foschini and has continued to deliver ageless style and sophistication.

American Swiss is also the jeweller of Miss South Africa and styles the Top 16 contestants. Treat yourself and purchase a little something from the Miss SA collection

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