Big Blue Deals, Specials & Catalogues

Big Blue Specials

Latest Deals | 28th June 2022

Invoking a powerful sense of nostalgia, Big Blue has a broad range of clothing, accessories and gifts for both men and women that have a local flavour and feature popular South African iconography and locally-inspired punchlines that remind customers about the beauty of being South African.

Big Blue is well-known in South Africa for quirky and unconventional fashion and novelty items that incorporate South African pop culture in its design. Some of their most popular pieces feature local and enduring brands such as Chappies Bubble-gum, Lion Matches and Zambuk. Big Blue offers shoppers a collection of clothing items from local designers and manufacturers, such as Miss Moneypenny, Olka Polka, Zabebe and New Vintage.

While they are primarily fashion retailer, the store also specialises in unique gifts for any occasion that are guaranteed to lighten the mood and create beautiful memories. The philosophy behind the brand is to unite a broad market with slogans and merchandise that incite a feeling of pride, recognition and community and this is made clear in their “United States of Africa” and “Toekoms is vrou” t-shirts.

Big Blue also has its own line which features unique pieces that can truly reflect South Africans’ unique relaxed style and funky fashion sense. Their designs were featured in the 2019 Ladieswear designer pop-up in the Mall of Africa.

Whether you’re looking to update your wardrobe or find the perfect gift to celebrate a special occasion, Big Blue has something for you.

Big Blue now has twenty-two stores in Johannesburg, Pretoria, Cape Town and KwaZulu-Natal.

Big Blue began as co-founder James Robertson’s escape from corporate life. While working in the corporate sector, Robertson started Big Blue with the owner of the stall beside him, Philip Cronje as a popup flea market in Centurion in 1986. With restrictions on trade and manufacturing imposed at the time, designers had to be creative in developing fabrics and designs which added an authentic flair to the products sold.

Big Blue soon moved into a shopping centre and the brand was transformed into a successful company leading the way for local manufactures. In 2019, the company had a turnover of R100 million.

The key to Big Blue’s success is said to be its innovative management of their growth and the company has monitored its growth carefully, adding only a new store each year during its growth and by not taking on outside capital and self-funding the enterprise.