Edgars Deals, Specials & Catalogues
Edgars’ innovations changed the face of clothing retailing in South Africa.
Edgars is one of South Africa’s most well-established non-food retailers. The stores have a history spanning close to 90 years. The first Edgars store was situated in Joubert Street in Johannesburg and opened on the 6th September 1929. Edgars was the brainchild of two brothers – Morris and Eli Ross – who named it as a homage to the famous Swan & Edgar department store in Piccadilly, London. In 1935, a second Edgars store was opened, this time on Long Market Street in Cape Town. In the same year, Sydney Press joined the company and within two years was assigned to open the second Johannesburg store on Eloff Street in 1937, followed by 3 other stores in Springs, Benoni and Germiston as well as the first store in Durban. Within 16 years of its founding, Edgars was listed on the Johannesburg Stock Exchange, with Press at the helm. Edgars had initially sold women’s clothing, but by the end of the 1940s, the company had extended its product offering to include men’s and children’s clothing, footwear, fabric, and household textiles. By the 1950s, Edgars’ footprint had grown to 140 stores and the first store outside South Africa had been opened. In addition to its own rapid growth, Edgars also acquired Sales House and Jet Stores. The 1990s proved to be a period of upheaval, with Press losing control of Edgars to the South African Breweries. Under the new CEO that SAB appointed, Edgars continued to succeed, reaching sales in excess of R4.2-billion from 520 stores.
Edgars is credited with introducing a number of firsts in the way that clothing was marketed and sold to the South African consumer. The stores were the first to allow customers six months to pay for their purchases. Edgars was also the first clothing store to send out mail-order catalogues. The store also imported international clothing brands, cosmetics and accessories, selling them all under one roof in modern flagship stores of up to 10,000 square metres. The company launched its Thank U loyalty rewards in 2012, and within four years the program had 12 million active members. Today, Edgars operates as part of the Edcon Group, which comprises six other chains stores.
Edgars was the first South African retailer to use barcode technology to speed up the checking out process
— Edgars (@EdgarsFashion) May 18, 2017
— Edgars Club (@edgarsclub) May 16, 2017
Fashion Deals & Specials
Interested in finding more fashion deals on clothing, shoes and accessories? Then check out our fashion section for more fashion retailers such as Mr Price, Zando, Aldo Shoes & more!
Your scent tells your story. Make it captivating.
Get a complimentary gift when you buy Paco Rabanne from R755.00 Valid until 26 March. pic.twitter.com/FBj7oTYKPV
— Edgars (@EdgarsFashion) March 13, 2017
— Edgars Club (@edgarsclub) April 21, 2017
…But wait, there’s more! You can enjoy 30% off when you buy 2 Mango dresses at any of our stores. pic.twitter.com/cUUHzYkQOS
— Edgars (@EdgarsFashion) November 26, 2016
— Edgars Club (@edgarsclub) April 10, 2017
Beat the cold this winter with 30% OFF adults’ & kids’ knitwear. Only at Edgars. 21–24 April. T’s & C’s apply. pic.twitter.com/HOu338y2Zg
— Edgars (@EdgarsFashion) April 22, 2016
The Sale of all sales is finally here! Buy 3 sale items & only pay for 2. Starts 14 Sep. While stocks last. T’s & C’s apply. Excludes 👟💄📱 pic.twitter.com/TtSSg1T3lF
— Edgars (@EdgarsFashion) September 14, 2017
— Edgars (@EdgarsFashion) July 19, 2017
Glowing is always in vogue. Pamper your skin with a little something special this weekend. T’s & C’s apply. pic.twitter.com/fc0JW2GBzk
— Edgars (@EdgarsFashion) June 23, 2017
— Edgars (@EdgarsFashion) May 18, 2017
— Edgars (@EdgarsFashion) May 9, 2017
Health & Beauty Deals & Specials
Interested in finding more health & beauty deals on makeup and health essentials? Then check out our health & beauty section for more deals from Red Square, Clicks, Dis-Chem and more.
Head to Edgars for 30% off almost everything while stocks last.
Offer valid for tomorrow only.
T & C’s apply. pic.twitter.com/lxOWXSpjbe
— Edgars (@EdgarsFashion) March 20, 2017
— Edgars Club (@edgarsclub) March 13, 2017