Edgars Deals, Specials & Catalogues
The Edgars Iconic End of Season Sale is back! Get a GUARANTEED 30% OFF, with Up To 50% OFF on a wide selection of Fashion, Footwear, Home and Accessories. SALE NOW ON! While Stocks Last. T&C’s Apply. Don’t miss out! https://t.co/6SyhhQTldi pic.twitter.com/baSyXUhi89
— Edgars (@EdgarsFashion) July 16, 2020
Get 30% off on a wide range of selected footwear brands including Vans and Converse Fashion, Dune London, Levis, Polo and Sissy Boy now: https://t.co/sJkTr01dqe
All our doctors, nurses, police and military, receive an additional 10% OFF, in store only. Ts & Cs apply. pic.twitter.com/7o0FNUXyJh
— Edgars (@EdgarsFashion) July 9, 2020
With 30% off everything La Senza, get the perfect lingerie for your every mood and moments this winter. From simple to glamorous, or something with a little more flair, your flawless glow starts with La Senza. Available in store now: https://t.co/3zrwXtCNWg pic.twitter.com/d117dW1tDc
— Edgars (@EdgarsFashion) May 15, 2020
We are OPEN, and have Winter Essentials for the whole family to keep you warm this season.
Additional 10% Off to all our Doctors, Nurses, Police & Military as a special thank you, in store only on presentation of ID badge or in uniform.Ts&Cs applyhttps://t.co/ghRfuh5H5j pic.twitter.com/e8Xz1m8NL7
— Edgars (@EdgarsFashion) May 4, 2020
For Breast Cancer Awareness Month, get R50 off when you buy any two bras from Edgars, and get a free bra fitting and consultation at selected Edgars stores. Valid 24-27 October. Give a hand, and fight breast cancer. https://t.co/ppjh1TNjQR pic.twitter.com/QQBPCDrspK
— Edgars (@EdgarsFashion) October 24, 2019
Becoming your own person is about taking what your heritage gives you, and making it fit who YOU are. What will you pass on? Comment below and you could win Edgars Vouchers to the value of R1000. #OwnTheLook#HeritageCollection
— Edgars (@EdgarsFashion) September 12, 2019
You don’t need to break a sweat to look good. For a limited time only, get 30% off, on-trend Active Branded Clothing, Footwear & Accessories at the Edgars Most Wanted Brands. Runs 21 – 24 March, available Online from the 19th of March 2019: https://t.co/v6UUMVEscS pic.twitter.com/3XdUKRGP3a
— Edgars (@EdgarsFashion) March 19, 2019
School is a time when our little ones explore 🎨 , learn 📕 and most importantly, find themselves 😃. Get 40 off on 2-pack shirts, 25% off backpacks and 40 off selected branded school shoes. Offer valid until 13 Jan 2019. Ts&Cs apply! pic.twitter.com/JQS8RNM1pY
— Edgars (@EdgarsFashion) January 7, 2019
Ladies, step out in style with 30% OFF on a selected range of your most loved shoe brands! Available in store and online now: https://t.co/sJkTr01dqe
To say thank you to our doctors, nurses, police and military, we are offering an additional 10% OFF to them. Ts & Cs apply. pic.twitter.com/OEL9jZLjFK
— Edgars (@EdgarsFashion) July 10, 2020
Ladies, create scorching winter moments with 30% off ALL Jackets, Boots, Knits and Winter Accessories in store and Online! Shop online now: https://t.co/ghRfuh5H5j
Additional 10% Off to all our Doctors, Nurses, Police & Military as a special thank you, in store only Ts&Cs apply. pic.twitter.com/vwCU5zu6Fp
— Edgars (@EdgarsFashion) June 25, 2020
Only the best for Dad – get 20% off ALL mens fragrances & Skincare, 30% off all jackets, knitwear and selected homeware and accessories.
All our Doctors, Nurses, Police & Military receive an additional 10% off as a special thank you, in store only. Ts & Cs apply pic.twitter.com/ejz9Yfii52
— Edgars (@EdgarsFashion) June 12, 2020
Whether your mom is near or far, our sleepwear is cosy and comforting as we celebrate together or apart.
Reminder of an additional 10% Off to all our Doctors, Nurses, Police & Military as a special thank you, in store only on presentation of ID badge or in uniform.. Ts&Cs apply. pic.twitter.com/FSFjNbpWeU
— Edgars (@EdgarsFashion) May 5, 2020
Want to win #RockingTheDaisies tickets for you and your bestie? Share your best festival looks using #OwnTheLook #EdgarsxRTD and stand a chance to win tickets, including a R2000 Edgars fashion voucher each to shop your festival look. Ts & Cs apply: https://t.co/5YbGxqccWc pic.twitter.com/RgEYymnEEj
— Edgars (@EdgarsFashion) September 27, 2019
Want to WIN an exclusive invite for you and a friend to the Edgars Fashion show? Answer this simple question: Name one of the brands exclusively available at Edgars. Winner will be announced 09 Sept 2019. *Ts&Cs apply https://t.co/fWPQFykmXX #StartSomething #OwnTheLook pic.twitter.com/cqdwCKkhxZ
— Edgars (@EdgarsFashion) September 6, 2019
Make a statement, shop like you’re famous with 30% off your Most Wanted Brands at Edgars. For a limited time only, get the brands you absolutely must have. Online valid from 28 May – 2 June 2019: https://t.co/tXU8vjaXDa
Instore 30 May – 2 June.
*Ts&Cs apply. pic.twitter.com/rKD29VNQUT
— Edgars (@EdgarsFashion) May 28, 2019
Get a little extra when you purchase your favourite brands at the Edgars Colour unLTd promotion. Get free gift sets & amazing offers on brands like Benefit, Elizabeth Arden, Kelso Beauty & much more. Offer valid 20 August – 2 September 2018.https://t.co/cwSjtKtJZJ pic.twitter.com/HVCeedsag8
— Edgars (@EdgarsFashion) August 20, 2018
Edgars’ innovations changed the face of clothing retailing in South Africa.
Edgars is one of South Africa’s most well-established non-food retailers. The stores have a history spanning close to 90 years. The first Edgars store was situated in Joubert Street in Johannesburg and opened on the 6th September 1929. Edgars was the brainchild of two brothers – Morris and Eli Ross – who named it as a homage to the famous Swan & Edgar department store in Piccadilly, London. In 1935, a second Edgars store was opened, this time on Long Market Street in Cape Town. In the same year, Sydney Press joined the company and within two years was assigned to open the second Johannesburg store on Eloff Street in 1937, followed by 3 other stores in Springs, Benoni and Germiston as well as the first store in Durban. Within 16 years of its founding, Edgars was listed on the Johannesburg Stock Exchange, with Press at the helm. Edgars had initially sold women’s clothing, but by the end of the 1940s, the company had extended its product offering to include men’s and children’s clothing, footwear, fabric, and household textiles. By the 1950s, Edgars’ footprint had grown to 140 stores and the first store outside South Africa had been opened. In addition to its own rapid growth, Edgars also acquired Sales House and Jet Stores. The 1990s proved to be a period of upheaval, with Press losing control of Edgars to the South African Breweries. Under the new CEO that SAB appointed, Edgars continued to succeed, reaching sales in excess of R4.2-billion from 520 stores.
Edgars is credited with introducing a number of firsts in the way that clothing was marketed and sold to the South African consumer. The stores were the first to allow customers six months to pay for their purchases. Edgars was also the first clothing store to send out mail-order catalogues. The store also imported international clothing brands, cosmetics and accessories, selling them all under one roof in modern flagship stores of up to 10,000 square metres. The company launched its Thank U loyalty rewards in 2012, and within four years the program had 12 million active members. Today, Edgars operates as part of the Edcon Group, which comprises six other chains stores.
Edgars was the first South African retailer to use barcode technology to speed up the checking out process