Fila Deals & Specials
to everyone that supported us this year,we cannot thank you https://t.co/UIm8AVsxCj have humbled us and we promise to deliver even bigger magic in 2018.
Superbly dope pic to end the heee off from @tsoloman & @adaptwaves featuring an art piece of our Alec Sweater on @tianna_nash pic.twitter.com/09VG9fOjv4
— Fila South Africa (@Fila_RSA) December 15, 2017
Fila is a leading brand in sportswear, tennis apparel, shoes and accessories who go beyond comfort and practicality to give shoppers a wardrobe that reflects their effortlessly sporty and trendy look.
Fila’s are designed with creators and go-getters in mind and for those who prioritise comfort and style to suit their active lifestyle. Fila caters for women, men and children and offers an extensive range of accessories as well as clothing and shoes.
Their collection comprises everything you will need to complete your athleisure look, including tracksuits, sneakers, pants, headwear and everything in between. Fila is known for their iconic branding and keeps true to their tradition by releasing collections that feature the bold use of the colours red, navy and white as well as the signature Fila logo.
Fila recently announced a limited-edition capsule collection in partnership with Rowing Blazers, an American fashion and lifestyle brand by former US rowing team member, Jack Carlson. The collection includes seven pieces, such as jackets, joggers and Polo’s. The partnership offers shoppers an aesthetic that seamlessly blends bold streetstyle with a preppy crew team look – the perfect representation of the partnership.
Fila also offers South African shoppers a taste of Milan Fashion Week and sells key items from their collection at affordable prices. The brand’s unprecedented debut in the global event for high fashion rocked the industry and ensured Fila’s place as a leading name in stylish sportswear.
Fila is stocked in major sporting apparel stores in South Africa, including Street Fever, Sportscene and Footgear.
The iconic brand was founded in 1911 in the small Italian town of Biella by Ettore and Giansevero Fila, originally making underwear and accessories for the Italian Alps before moving into sportswear with an endorsement deal with tennis player Bjorn Borg in the 1970s.
With its new range of sports apparel, the brand experienced significant success, and are now at the forefront of cutting-edge sporting design while staying true to its Italian roots and dedication to improving the performance of professional artists and athletes world-wide.
Fila is now owned by Fila Korea since 2007 and is run by chairman and CEO Yoon-Soo Yoon. the brand has offices in 11 countries and sponsors Baseball, football and rugby teams in three different countries.
The brand encourages their customers to be creative and share their designs and visions of bold sneakers and prints. Fila proudly supports young talent by sharing aspiring and amateur creators and their brands on the website.