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Latest Deals | 26th September 2021




This Swedish clothing retailer is known for its range of practical, but fashionable clothing.

H&M is one of the largest clothing retailers in the world, with 3,500 stores in more than 57 countries globally. The company has its roots in a store that was opened by Erling Persson in 1947 after he traveled to the USA and saw how fashion retailers there were selling and marketing to their customers. The store, known as Hennes (meaning hers in Swedish), was located in Smedjegatan, Sweden. By the end of the 1950s, two more stores had opened in Stockholm. In 1968, Persson acquired Mauritz Widforss, a clothing store that sold hunting and fishing equipment for men. Persson combined his brands, opening his first Hennes & Mauritz (H&M) store selling women’s, men’s and children’s clothing. H&M stores expanded quickly throughout the 1960s. Persson, being an astute businessman and marketer, partnered with Anni-Frid Lyngstad, one of the members of ABBA, to be the company’s first brand ambassador in the 1970s.

The 1980s and 1990s represented a period of expansion for H&M, with stores opening across European countries such as Germany, the Netherlands, and France. It would take a few more years before the company would enter the American market, opening its first store in New York in 2000. H&M’s first South African store opened on October 17, 2015 at the V&A Waterfront, in Cape Town where it was warmly received by local consumers who had long heard about the company’s affordable-priced and quality clothing. In the two years that have passed since, the company has taken a conservative approach to opening more stores, with 11 outlets launching in Gauteng, KZN, Limpopo, and Mpumalanga malls.

In 1998, H&M was the first fashion outlet in Sweden – and one of the first in the world – to offer online shopping