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Keedo is a locally designed and manufactured range of children’s clothing with an international presence.

Keedo is a brand of children’s clothing created by Nelia Annandale. In the early 1990s, Annandale was expecting twins and was disappointed by the limited range of children’s clothes available in South Africa. She started sewing clothes for her children, creatively hand-painting the items and dyeing them in bright colours. The clothes were so beautiful that passersby would ask her where she had bought them, but Annadale didn’t really consider leaping on the business opportunity until an unfortunate skiing accident left her badly injured two years later. The accident was a turning point for Annandale, and during her recovery, she decided to pursue the idea of starting her own children’s clothing brand. Having no money and entrepreneurial experience, she approached a bank for funding with nothing more than the clothes she had designed for her own children, managing to convince them to grant her a loan. In 1994, the first Keedo store opened in Tyger Valley. Nelia continued to make the clothing by herself from her spare room before hiring one seamstress a few months after starting the business. In a fortunate twist of fate, Keedo’s export business started about 6 months after the establishment of the first store, when a Swiss customer bought items for her toddler while visiting Cape Town. She loved the brand so much, that she took a few items to sell when she returned to Switzerland. The clothing sold out quickly, and within a few months, a Keedo store had opened in the Swiss town of Baden. Annandale realised the export potential of the brand and turned her focus to markets outside of South Africa.

The economic crisis of 2008 forced the entrepreneur to re-evaluate the local market and the Keedo strategy was changed to focus on growing in South Africa. This proved to be a good decision as the brand flourished, growing to 25 standalone stores in the country. Today, the exports to approximately 16 countries account for 25% of Keedo’s business. The brand’s clothes are designed and made in a factory in Paarden Eiland in Cape Town by a staff of approximately 200 employees. The Keedo brand places an emphasis on a love of nature, echoing Nelia’s love of the outdoors inspired by her upbringing on a farm. In late 2016, the brand was acquired by the Cape Union Mart Group.

Keedo’s clothing is made from 100% cotton and uses natural dyes that are kind to children’s sensitive skin.

Find a Keedo store near you.

Victoria Wharf Shopping Centre

Address: Shop 134 A, Victoria Wharf Shopping Centre, Breakwater Blvd, Victoria & Alfred Waterfront, Cape Town, 8001

Phone: 021 421 6743

Paarden Eiland

Address: 9 Transvaal St, Paarden Eiland, Cape Town, 7405

Phone: 021 511 2929

Canal Walk

Address: Shop 560, upper level, Canal Walk, Century City, Cape Town, 7441

Phone: 021 555 0170

Bellville

Address: Willie Van Schoor Road, Bellville Park, Cape Town, 7530

Phone: 021 914 1632

Claremont

Address: F42, Dreyer St, Claremont, Cape Town, 7708

Phone: 021 671 8374

Midrand

Address: 1069, Magwa Cres, Waterval 5-Ir, Midrand, 1685

Phone: 010 900 1110

Centurion

Address: 148, Marie Rd, Monavoni, Centurion, 0157

Phone: 012 668 1004

Port Elizabeth

Address: 25 South St, Hunters Retreat, Port Elizabeth, 6001

Phone: 078 052 0891

East London

Address: Two Rivers Dr, Cambridge Village, East London, 5241

Phone: 043 721 1231

Mthatha

Address: Shop 145b BT Ngebs City, Errol Spring Ave, Vulindlela Heights, Umtata Part 1, Mthatha, 5100

Phone: 047 531 1516

Queensburgh

Address: 8 South Rd, Dawncliffe, Queensburgh, 4093

Phone: 031 265 0007

Umhlanga

Address: 1 Palm Blvd, Umhlanga Ridge, Umhlanga, 4319

Phone: 031 566 3268

Pretoria

Address: 203, Fehrsen St, Nieuw Muckleneuk, Pretoria, 0181

Phone: 012 346 2855

Menlon Park

Address: Shop G89, Opposite Truworths, Atterbury Rd, Menlon Park, Pretoria, 0063

Phone: 012 361 7268

Faerie Glen

Address: Shop 1 Atterbury Value Mart, Atterbury Rd, Faerie Glen, Pretoria, 0081

Phone: 012 991 6454

Woodlands Boulevard

Address: 203, Woodlands Boulevard, Garstfontein Rd, Morbleta Park, Pretoria, 0042

Phone: 012 997 0913

Durban

Address: Shop 432a Ballito Junction, 4399 Leonora Dve, Dolphin Coast, 4420

Phone: 032 586 1636

Polokwane

Address: U03, R81, Polokwane, 0699

Phone: 060 479 9438

Middelburg

Address: Tswelopele Rd & Dr. Mandela Rd, Aerorand, Middelburg, 1050

Phone: 013 244 1541

Mondeor

Address: L167, Rifle Range Rd, Mondeor, Johannesburg South, 2091

Phone: 011 942 1036

Randburg

Address: U230, Weltevreden Rd, Cresta, Randburg, 2118

Phone: 011 431 3362

Johannesburg

Address: MM69, Hyde Park Corner, Entrance On 6th Road, William Nicol Dr, Hyde Park, Johannesburg, 2196

Phone: 011 325 5095

Fourways

Address: Shop G6, Ground Floor, Fourways Mall, Opposite Woolworths, Fourways, Johannesburg, 2055

Phone: 011 465 9316

Latest Deals | August 22, 2019

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