La Senza Deals, Specials & Catalogues

La Senza is a French-Canadian brand of underwear with a 27-year history.

La Senza is a lingerie and women’s apparel company that originated in Canada. The company was founded by Irving Teitelbaum, the son of Polish immigrants who had moved to Canada after the First World War. Following his college studies, he married Irwin Shier’s daughter. Shier owned a department store in Quebec. It was through working in the store that Teitelbaum learned about the retail business. When Shier was looking to buy another clothing store, it was Teitelbaum and another of Shier’s sons-in-law, Stephen Gross, who were put in charge. In 1966, the store, named Suzie Shier, was opened. Over the next quarter century, Suzy Shier grew into a retail empire, leading to other acquisitions for Teitelbaum and Gross, including expansion into the US market. As the Canadian businesses matured, Teitelbaum and Gross started looking for a new retail venture to invest in. Taking inspiration from the success of Victoria’s Secret, an underwear brand that was taking the US market by storm, the two businessmen decided to introduce a similar concept to the Canadian market. They initially considered expanding the underwear range that was carried in the Suzy Shier stores but felt that this might be confusing for their customers. Instead, a standalone store was opened in Montreal. Drawing from the Italian word for “without” and adding the prefix “la” to add a dash of sophistication, the La Senza brand was born in 1990. La Senza grew quickly, opening a further 34 stores by 1992 and expanding to the UK in 1996. The brand launched in South Africa in 2003 under a licensing agreement.

La Senza offers its own private label underwear, nightwear and apparel through boutique stores. The focus of the brand is more on fun and comfort as opposed to the overtly sexy image of Victoria’s Secret. In the early 2000s, La Senza’s holding company, Suzy Shier, was facing considerable financial challenges and was sold off. La Senza was bought by the American company, L Brands, which also owns Victoria’s Secret. Under this new agreement, all of La Senza’s international licenses were acquired by L Brands. In 2013, La Senza South Africa announced that the Edcon Group had acquired a controlling stake in the local license. La Senza’s product offering is distributed in clothing retailers such as Edgars.

La Senza has 15 standalone boutiques across South Africa.

Fashion Deals & Specials

Interested in finding more fashion deals on clothing, shoes and accessories? Then check out our fashion section for more fashion retailers such as Mr Price, Zando, Aldo Shoes & more!

Get more deals

Health & Beauty Deals & Specials

Interested in finding more health & beauty deals on makeup and health essentials? Then check out our health & beauty section for more deals from Red Square, Clicks, Dis-Chem and more.

Get more deals

Latest Deals | August 16, 2018

   
tiger wheel and tyre
mango airlines
cruise about
ster kinekor
dion wired
clicks
russell hobbs
checkers
runway sale
caeserstone
penguin books
sodabloc
h and m
dischem
dominos pizza
contempo
shoprite
woolworths
first choice
le creuset
clinique
huawei
ponds
truworths
sportscene
cna
franke
poetry
new balance
msc cruises
garmin
teljoy
corner bakery
jaguar
lorna jane
montagu dried fruit and nuts
accessorize
haute cabriere
beyers chocolates
yuppiechef
makro
home etc
inglot
camelot spa
marcels
sportsmans warehouse
land rover