LEGiT Deals, Specials & Catalogues
LEGiT is a discount fashion store targeted at young women.
LEGiT is a chain of clothing stores appealing to young, fashion-savvy shoppers. The store is a subsidiary of the Edcon Group, one of South Africa’s biggest clothing and homeware retailers that has roots dating back to 1929. In a drive to diversify the Group, the LEGiT brand of stores was launched within the discount division targeting lower to middle-income consumers. The first store opened in 2002 with the purpose of making the latest styles in fashion available to 16-24-year-old urban women with limited disposable income. The store offers basic everyday apparel, footwear, underwear and accessories from its 160 outlets countrywide. The Edcon Group exported the LEGiT brand to Botswana, Zambia and Namibia.
Since 2008, LEGiT has run an annual marketing campaign that sees the brand partnering with the latest celebrity ‘it’ girl to act as the brand’s ambassador. The partnership involves the launch of a fashion range under the celebrity’s name. Notable brand ambassadors have included Bonang Matheba, Toya DeLazy and Minnie Dlamini. The store also stocked a limited line of clothing by famous local high-fashion designer, David Tlale. As with all the stores within the Edcon Group, LEGiT’s customers who are also members of the Thank U rewards programme earn points on their purchases.
In late 2016, Edcon announced the sale of the LEGiT business to private equity firm, Metier, for R673-million.
Style your wardrobe with the LEGiT SALE. Up to 50% off selected items, from dresses, denims, knitwear, boots & more. While stocks last. Don’t miss out. In-store only. Find your nearest store: https://t.co/dwwyA9dvLA pic.twitter.com/RbjjjiJ3X5
— LEGiT (@legitfashion) July 6, 2018
Cop the hottest looks with LEGiT now.
Get R100 off when you spend R500 or more.
Excludes existing promotions and cellular. Valid 1-14 February.
Find your nearest store: https://t.co/dwwyA9dvLA pic.twitter.com/AZ3D4ePo80
— LEGiT (@legitfashion) February 1, 2018
— LEGiT (@legitfashion) November 3, 2017
— LEGiT (@legitfashion) August 8, 2017
Sale ends tomorrow, buy 3 items and get the cheapest item free. Don’t snooze darling…
— LEGiT (@legitfashion) July 17, 2017
— LEGiT (@legitfashion) April 20, 2017
— LEGiT (@legitfashion) December 24, 2016
— LEGiT (@legitfashion) December 22, 2016
— LEGiT (@legitfashion) December 12, 2016
LEGiT is dropping a massive footwear sale with 100’s of designs available. So… what kicks will you be rocking? Starts 23 February – while stocks last. #iAMLEGiT
— LEGiT (@legitfashion) February 22, 2018
— LEGiT (@legitfashion) January 24, 2018
LEGiT’s Festive Sale is lit. Cop the look with up to 50% off selected items for 10 days. From 15 – 24 December. Available at LEGiT stores nationwide: https://t.co/dwwyA9dvLA pic.twitter.com/stwqHiTkLU
— LEGiT (@legitfashion) December 15, 2017
— LEGiT (@legitfashion) October 19, 2017
— LEGiT (@legitfashion) September 27, 2017
Winter Jackets on Sale from R199.00
Ts & Cs apply
— LEGiT (@legitfashion) July 19, 2017
— LEGiT (@legitfashion) June 14, 2017
— LEGiT (@legitfashion) January 27, 2017
— LEGiT (@legitfashion) December 23, 2016
— LEGiT (@legitfashion) December 21, 2016