NWJ Fine Jewellery Deals, Specials & Catalogues
NWJ offers quality locally-made products and is South Africa’s only franchised jewellery store.
Natal Wholesale Jewellers (NWJ) is South Africa’s third-largest jewellery store by sales and number of outlets. As the name suggests, the company has its roots in KwaZulu-Natal, in the city of Durban. It’s there that businessman, Hylton Rabinowitz, opened his first jewellery shop called Hylton Jewellers in London House Arcade in July 1983. By the time Rabinowitz had opened his second store later on in the same year, the name had been changed to NWJ. in 1988, Rabinowitz bought a share in one of the oldest jewellery manufacturers – Durban Manufacturing Jewellers – that had been in operation since 1928. The purpose of the acquisition was to cut out the middleman so that NWJ could provide jewellery to their customers at wholesale prices, which made the company more competitive. In addition, it meant that by locally producing high-quality jewellery, the business would rely less on international suppliers. NWJ grew into a strong business with a loyal customer base, but in order to speed up its expansion, Rabinowitz created a franchise model that was a first for a South African jewellery chain. In 2008, the success of the business made it an attractive prospect for Taste Holdings, and it was acquired for R101-million. By this time, Rabinowitz owned 14 of the existing NWJ stores with the remaining 50 being franchised. Taste Holdings saw an opportunity to market the NWJ brand more effectively. Thirty-four years after the first store opened, NWJ has grown into 77 stores countrywide, employing a permanent staff of more than 170.
As a leading jewellery store, NWJ’s core market is the middle-market seeking quality pieces at an affordable price. Almost half of all the jewellery sold in the stores is produced in-house while 26% is imported and 29% is locally sourced. To serve the needs of different segments, NWJ has developed a number of its own brands including Sterling and Latan watches; the Tsar range of men’s jewellery; and Kimmi Kay charm bracelets, among others. The company’s key competitors in the market are American Swiss, Galaxy, and Sterns. In 2011, NWJ entered into a partnership with NetFlorist to create NetJewels, that made the jeweller’s products available in the NetFlorist online store. NWJ has been voted the best place to buy jewellery in the Daily News Readers’ Choice Survey every year since 2004.
NWJ’s SABS-approved Durban factory produces approximately 12,000 units per year, using state-of-the-art technology.
— NWJ Fine Jewellery (@NWJ_Jewellery) December 27, 2018
An exclusive NWJ promo – get 3 for the price of 2. Happy Holidays with Nomination. T’s & C’s apply. Purchase 3 Precious links and get the lowest priced one for free. Excludes base links. Get yours today https://t.co/O4uVQ8hhgr pic.twitter.com/XfUBJtmppw
— NWJ Fine Jewellery (@NWJ_Jewellery) November 3, 2018
Our sale is in full swing come view ALL our sparkling jewellery up to 60% off! pic.twitter.com/wqLV3JFTEg
— NWJ Fine Jewellery (@NWJ_Jewellery) June 28, 2018
Fashion Deals & Specials
Interested in finding more fashion deals on clothing, shoes and accessories? Then check out our fashion section for more fashion retailers such as Mr Price, Zando, Aldo Shoes & more!
— NWJ Fine Jewellery (@NWJ_Jewellery) June 4, 2018
50% off all rings has a nice ring to it!
Spoil mom with a ring from our #momsrock collection: https://t.co/t757pA1gOG
Find your nearest store to take advantage of this amazing deal.https://t.co/fpdMSw28iz#momsrock pic.twitter.com/0szk6vnLAM
— NWJ Fine Jewellery (@NWJ_Jewellery) May 12, 2018
This Month of Love, we’d love to hear your love story. Share with us how your love started and stand a chance to win one of four prizes of jewellery to the value of R2000. 1 lucky-and-in-love winner announced each Friday at 2pm, during the month of love. pic.twitter.com/8TZtIDmANK
— NWJ Fine Jewellery (@NWJ_Jewellery) February 2, 2018
— NWJ Fine Jewellery (@NWJ_Jewellery) November 4, 2017
— NWJ Fine Jewellery (@NWJ_Jewellery) October 30, 2017
— NWJ Fine Jewellery (@NWJ_Jewellery) June 14, 2017
Technology Deals & Specials
Interested in finding more technology deals on gadgets, computers and smartphones? Then check out our technology section for more deals from iStore, Dion Wired, Takealot and more.
— NWJ Fine Jewellery (@NWJ_Jewellery) May 19, 2017
— NWJ Fine Jewellery (@NWJ_Jewellery) May 15, 2017
For a gentle hand, caring ear and warm heart, thank you Mom. Spoil Mom this Mother’s day with 50% off all rings! pic.twitter.com/OmA1d18qgx
— NWJ Fine Jewellery (@NWJ_Jewellery) May 13, 2017
— NWJ Fine Jewellery (@NWJ_Jewellery) May 18, 2017
— NWJ Fine Jewellery (@NWJ_Jewellery) June 19, 2017
Time is running out & we’re giving away 50% off* ALL Jewellery! Get further exclusive deals online and in-store now https://t.co/O4uVQ8hhgr #BlackFriday *Excludes International Watches & Selected Jewellery pic.twitter.com/iukGXWvUSn
— NWJ Fine Jewellery (@NWJ_Jewellery) November 24, 2018
We’re celebrating this Heritage Month with up to 60% off all jewellery.
Find your nearest store today https://t.co/O4uVQ8yS7Z#CelebratingYOU #SouthAfricanPassion #Heritagemonth2018 pic.twitter.com/7MJQUExu5T
— NWJ Fine Jewellery (@NWJ_Jewellery) September 14, 2018
Shop Online & get much more!
Yes that's right, NWJ is officially online, making your shopping experience that much more loveable.
We will be offering you:
1. EXCLUSIVE online specials
2. An extra 10% off
3. Free delivery for the month of Julyhttps://t.co/U2nI4kPFYg pic.twitter.com/ZIzbE6gqv8
— NWJ Fine Jewellery (@NWJ_Jewellery) July 21, 2018
To help you celebrate the good times with Dad this Father’s day, NWJ is offering up to 50% off all men’s watches and jewellery.
Find your closest store now https://t.co/Pd5orIc1OL#goodtimes #fathersday pic.twitter.com/7Ym026Nov7
— NWJ Fine Jewellery (@NWJ_Jewellery) June 1, 2018
— NWJ Fine Jewellery (@NWJ_Jewellery) July 13, 2018
— NWJ Fine Jewellery (@NWJ_Jewellery) February 22, 2018
Health & Beauty Deals & Specials
Interested in finding more health & beauty deals on makeup and health essentials? Then check out our health & beauty section for more deals from Red Square, Clicks, Dis-Chem and more.
With 50% off – go on and supersize your solitaire 🙂
Diamond Solitaire Collection:
1. 9ct Gold, 0.25ct – Value R13 998, Less 50% R6 999;
2. 9ct Gold, 0.50ct – Value R36 368, Less 50% R18 184;
3. 18ct Gold, 1.00ct – Value R119 998 Less 50% R59 999.#littleblackbookofdiamonds pic.twitter.com/X3d3Z3Ofwu
— NWJ Fine Jewellery (@NWJ_Jewellery) June 1, 2018
There’s a secret behind our unique combination of quality and value. Each of our 18ct Gold & Diamond pieces is designed and hand-crafted right here in South Africa from the best stones, conflict-free diamonds and SA mined gold.
1. NOW LESS 50% R12 999
2. NOW LESS 50% R9 999 pic.twitter.com/T9h2X3agMX
— NWJ Fine Jewellery (@NWJ_Jewellery) May 23, 2018
— NWJ Fine Jewellery (@NWJ_Jewellery) February 5, 2018
— NWJ Fine Jewellery (@NWJ_Jewellery) January 14, 2018
Got the blues this Monday, come to NWJ now and we will delight you with our up to 60% off all jewellery and selected watches. pic.twitter.com/w4Pd4neO0d
— NWJ Fine Jewellery (@NWJ_Jewellery) January 8, 2018
— NWJ Fine Jewellery (@NWJ_Jewellery) December 28, 2017
Home & Garden Deals & SpecialsInterested in finding more home & garden deals on home essentials, furniture and supplies? Then check out our home & garden section for more deals from Makro, Boardmans, Game and more.
The 3 Tanzanite pendants that everyone can’t get enough of… Silver & Tanzanite Pendants R1299each with Free chain & tanzanite earrings. pic.twitter.com/mMhbkUDdta
— NWJ Fine Jewellery (@NWJ_Jewellery) November 20, 2017
Make time for quality this Christmas – this Police watch comes with a FREE Wallet! Now only R2195 – T’s & C’s apply. pic.twitter.com/35Euhz5IJE
— NWJ Fine Jewellery (@NWJ_Jewellery) November 14, 2017