Runway Sale Deals, Specials & Catalogues
This flash event online retailer offers designer brands at great prices.
RunwaySale is an online fashion retailer started in 2012 by husband-and-wife team Karl Hammerschmidt and Elmien Smit. The startup is South Africa’s first members-only online store that sells limited stock of luxury brands at sale prices. The idea was to emulate international e-retailers such as Rue La La, who had made a success of the concept. The partners started the company with R50,000 and some fashion retailing experience, with Elmien having previously worked at Woolworths. After successfully hosting their first two sales events, the couple was fortunate to be connected with a representative at fashion brand, Carducci, which ensured that the 3rd event had a sought-after designer label behind it. The sales surpassed the entrepreneurs’ expectations, as well as those of Carducci, giving RunwaySale the credibility it needed to approach other premium brands.
RunwaySale’s platform hosts flash sales offering up to a 70% discount on local and international designer brands such as Chloé, Hugo Boss, Carducci, and Marc Jacobs. The events are announced to their members via email, Facebook, and Twitter. Members are also informed of upcoming events. Signing up for access to the store is free. The business works slightly differently from other e-commerce stores in that 48-hour delivery isn’t one of its main selling points. The company runs on a virtual stock model, meaning that orders are usually shipped within 9 – 20 days after an event; however, a few items can be shipped within a shorter period. The company currently has a team of 150 employees based out of its offices in Johannesburg and Cape Town.
The first sale event held by RunwaySale was to sell t-shirts
For every unit you buy from the Cotton On Body sale, RunwaySale will donate R5 to the Breast Health Foundation in support of breast health awareness!
Now it’s really what’s underneath that matters 😉 pic.twitter.com/hU0rEWO947
— RunwaySale (@runwaysale) October 9, 2019
Soviet FAMILY SPOILS! Make sure the whole family is decked out in this season's best…
Grab must-haves at up to 80% off!
>>> https://t.co/LXUaoBiUN9— RunwaySale (@runwaysale) October 5, 2019
For the fashionista that is always reinventing her style…
Slip into new looks at up to 60% off!
>>> https://t.co/xbRZpRdRJW#RunwaySale #ForeverNew #TuesdayTreat pic.twitter.com/JFazaqopP3— RunwaySale (@runwaysale) September 24, 2019
THE VAULT SALE IS NOW LIVE!
Shop mens & ladies apparel, accessories & shoes!
Uncover all the hidden treasures in our trove…
>>> https://t.co/247QNA91EX pic.twitter.com/mZRw5tYfX7— RunwaySale (@runwaysale) September 18, 2019
THIS IS NOT A DRILL… 🚨
Share your successful Secret Sale order and you could stand a chance to #WIN a Samsung Galaxy Watch Active or an Apple Watch Series 3!To enter:
1. Take a screenshot of your successful Secret Sale order.
2. Share the screenshot in our comments section. pic.twitter.com/HgyY7QOcLv— RunwaySale (@runwaysale) September 13, 2019
We're having a Spring Garden Party and you're invited…
Get an EXTRA 10% sitewide! Coupon Code: #GardenParty#RunwaySale #GardenParty #Spring pic.twitter.com/kFf9QJ1blF— RunwaySale (@runwaysale) September 3, 2019
Postpone brunch. 🍳 Classic style needs your immediate attention.
Shop Polo at up to 50% off!
>>> https://t.co/OAazbDXZc0#RunwaySale #Polo— RunwaySale (@runwaysale) August 28, 2019
Look good, feel good…
Shop Fast As apparel at up to 60% off!
Getting active this winter has never been more fun.
Stay fit in Fast As exclusive kits!
>>> https://t.co/vElRQKTNEz#RunwaySale #FastAs— RunwaySale (@runwaysale) August 12, 2019
Spoil your child with trendy apparel for less…
Shop Minoti kids apparel at up to 60% off!
>>> https://t.co/CgitEdxUdb pic.twitter.com/2YwqwQ71IW— RunwaySale (@runwaysale) July 30, 2019
Can't wait for X-Mas? Neither can we…
So we're spoiling YOU with a 20% off coupon this African X-Mas in July!
>>> https://t.co/RtLAhfVph7 pic.twitter.com/0ieZkmRx89— RunwaySale (@runwaysale) July 15, 2019
Did someone say Under R99 SALE? Hurry, they're selling like vetkoeks…
>>> https://t.co/uOIoFj41g1 pic.twitter.com/zovgMu2CkX— RunwaySale (@runwaysale) July 18, 2019
It's competition time!
You could be 1 of 3 winners of a R500 voucher!
To enter: Visit the website, find the location of the African X-Mas themed sales, and tell us where they are in the comments and tag 3 friends to spread the X-Mas cheer as well. pic.twitter.com/KFrzbGBZ15— RunwaySale (@runwaysale) July 16, 2019
You never have to compromise…
This #ChooseDay, choose timeless luxury from Forever New!
Shop at up to 70% off! >>> https://t.co/hbl3En6QFf#RunwaySale #ForeverNew pic.twitter.com/jT47wA6uOA— RunwaySale (@runwaysale) June 25, 2019
Make a statement without saying a word. Shop up to 60% off on fragrances
Click quick >>> https://t.co/l522rUIMVN #Runwaysale pic.twitter.com/jqSKD666vH— RunwaySale (@runwaysale) June 10, 2019
The perfect fit for your fast paced life!
Be #ForeverFaster in shoes & apparel from PUMA!
Shop up to 70% off now >>> https://t.co/5d7azN2D25#RunwaySale #ForeverFaster #Puma #Activewear #Chooseday pic.twitter.com/dLwh3oiNf5— RunwaySale (@runwaysale) June 11, 2019
Underpin your look with comfort & style…
Indulge in the Triumph Sale from as little as R59!
SHOP NOW >>> https://t.co/O6utrOjuPl#RunwaySale#Triumph pic.twitter.com/dkPvDw5L8E— RunwaySale (@runwaysale) February 25, 2019
Vertigo Sale is live!
Shop our edit of carefully curated staples to refresh your summer wardrobe!
Shop from only R199 >>> https://t.co/ljDfD8hqmG pic.twitter.com/WaKzk7WSw5— RunwaySale (@runwaysale) January 10, 2019
The weekend wardrobe for the successful executive…
Shop Aca Joe at up to 50% off & give your casuals a reboot!
Check it out >>> https://t.co/4Adqg1fiHZ pic.twitter.com/Ibn27m72mE— RunwaySale (@runwaysale) November 29, 2018
Julz on Sale now!
Express yourself with shoes at up to 60% off!
Check it out >>> https://t.co/8oTAbm5IAY pic.twitter.com/aqbhdvRQC2— RunwaySale (@runwaysale) November 8, 2018
Timeless timepieces…
Intricately crafted over generations, it’s all in the details with Timex watches!
On SALE now >>> https://t.co/gfBe0719Ke pic.twitter.com/r7kx0ZxVDK— RunwaySale (@runwaysale) November 2, 2018
Mizuno has joined the RunwaySale Society! Discover the art of comfortable running shoes! Shop up to 60% off! >>> https://t.co/bPym4GQN6M pic.twitter.com/RAF7lynYdH
— RunwaySale (@runwaysale) September 10, 2018
The Bronx Men Sale is live!
Be sure to step up your shoe game with this range of mens footwear for up to 70% off!
Check it out >>> https://t.co/CczvqKnVTs pic.twitter.com/z95me7McoS— RunwaySale (@runwaysale) August 29, 2018
The Call it Spring Sale is live!
Shop the newest styles in quality women’s footwear at prices you’ll love!
Shop from R79 >>> https://t.co/LsVudAIGXP pic.twitter.com/KzlMiBVinI— RunwaySale (@runwaysale) August 28, 2018
PAYDAY Spoils!
Shop the Diesel Sale now fo rthe designer watch of your dreams!
Shop now >>> https://t.co/wTBXqSb5ui pic.twitter.com/CVC0hitWco— RunwaySale (@runwaysale) August 24, 2018
The G-Couture Sale is open!
Our edit of carefully curated staples is here to refresh your repertoire. Shop from only R179!
You don’t want to miss this >>> https://t.co/QKqwZy9tA9 pic.twitter.com/hY4b6ku4mN— RunwaySale (@runwaysale) August 17, 2018
The PUMA Sale is live!
Get into gear & shop the latest in mens & ladies apparel & shoes for up to 70% off!
Start shopping >>> https://t.co/5d7azN2D25 pic.twitter.com/doYCOD5bfd— RunwaySale (@runwaysale) August 14, 2018
The Movado Sale is live!
Stay on time and on trend & shop watches for up to 60% off!
Start shopping >>> https://t.co/CftyyHJdwi pic.twitter.com/s7Su9C5VQU— RunwaySale (@runwaysale) August 6, 2018
The Designer Sunglasses Sale is live!
Cue our edit of suitably sophisticated sunglasses for up to 80% off!
Start browsing >>> https://t.co/nty5hEZ3sT pic.twitter.com/6SV8G28GsQ— RunwaySale (@runwaysale) July 25, 2018
The Felix & Fiona Sale is now open!
Treat your little ones & shop from our range of adorable kids & baby apparel.
Shop from only R39 >>> https://t.co/3AYdaTQFlj pic.twitter.com/sAztuo1S44— RunwaySale (@runwaysale) July 24, 2018
The North Face Sale is live!
Shop the staples for your next adventure from only R169!
Check it out >>> https://t.co/yumalutwML pic.twitter.com/LEefSJHA0s— RunwaySale (@runwaysale) July 4, 2018
The Dolce Vita Sale is open!
Shop this dreamy range of elegant shoes at up to 70% off!
Check it out >>> https://t.co/AtQr7VYEJb pic.twitter.com/GnsY448l3q— RunwaySale (@runwaysale) July 6, 2018
The Jomet Sale is live!
Shop bright & vibrant prints for up to 60% off!
Don’t miss out >>> https://t.co/6hDFdKnHRJ pic.twitter.com/gvqPUTRR6C— RunwaySale (@runwaysale) June 29, 2018
The CaraMia Event is live!
Centered around the ‘Love of Giving’, CaraMia offers the perfect gifts for that special someone from only R129.
>>> https://t.co/Ow2mp7D83g pic.twitter.com/m74eTm3bZe— RunwaySale (@runwaysale) June 25, 2018
The Hip Hop Sale just launched!
Shop our edit of trendy day wear & elegant outfits at up to 60% off!
Start saving >>> https://t.co/uQHJhOzeFN pic.twitter.com/K1OKF79vd5— RunwaySale (@runwaysale) May 23, 2018
Create an inviting ambiance by infusing a soft fragrance in your home!
Shop our Lundie & Crowe Sale for a variety of diffusers from only R29!
Don’t miss out >>> https://t.co/XLoLFRXolK pic.twitter.com/JlGUXQL3DT— RunwaySale (@runwaysale) May 9, 2018
Shop Mango Knitwear just in time for Autumn at up to 80% off! Shop now > https://t.co/YN3jsu3jmR pic.twitter.com/L14K3fgRGo
— RunwaySale (@runwaysale) March 14, 2018
The G-Couture Sale is open!
Our edit of carefully curated staples is here to refresh your repertoire. Shop from only R89!
You don’t want to miss this >>> https://t.co/CUuzuXYDT9 pic.twitter.com/Tinxx4FwhE— RunwaySale (@runwaysale) February 22, 2018
The Seafolly Sale is live!
Get your swimwear essentials & shop this sale for up to 80% off.
Get shopping >>> https://t.co/tC5BBYrcKM pic.twitter.com/eaSdoRwHK9— RunwaySale (@runwaysale) February 23, 2018
Christian Dior on sale for ONE DAY only! 💄🕐
You don't want to miss out on designer cosmetics for less!
>>> https://t.co/WEgttnuryU— RunwaySale (@runwaysale) October 10, 2019
Discover your ability to make a statement without saying a word… ✨
Shop DKNY ladies fragrances at up to 50% off!
>>> https://t.co/T8A0wjK4ke— RunwaySale (@runwaysale) October 8, 2019
WE’RE GOING MAD FOR MANGO! 👗
Join us and stand a chance to win a Mango Basics Hamper!
How to enter:
1. Go onto the Mango event on our website
2. Tell us which fashion essential is your favourite, in the comments 👇
3. Tag three of your friends and use the hashtag #MadForMango pic.twitter.com/0R2kFkpvyf— RunwaySale (@runwaysale) October 3, 2019
We have a VIP EXCLUSIVE!
Because local is always lekker, we have compiled a collection of local spoils just for you…
Shop the Local Sale at up to 60% off!
>>> https://t.co/t4gzeVjya2#HeritageDay #HeritageMonth #ProudlySouthAfrican #LocalIsLekker pic.twitter.com/ZVK4nlNg7r— RunwaySale (@runwaysale) September 24, 2019
Experience something timeless…
Shop the Lacoste sale now!
>>> https://t.co/zuRPMBcxoj pic.twitter.com/ufll3G8w3L— RunwaySale (@runwaysale) September 14, 2019
Another day, another sale…
You definitely deserve it, spoil yourself for less!
>>> https://t.co/vE9i9OIok2 pic.twitter.com/RGTGGWYNnc— RunwaySale (@runwaysale) September 5, 2019
Put your best foot forward on the daily!
Shop Steve Madden at up to 70% off.
>>> https://t.co/sDjSVdrqTD#RunwaySale #SteveMadden— RunwaySale (@runwaysale) August 30, 2019
Shop the designer handbag your heart desires!
Get ready for the Designer Bags Sale!
Start shopping >>> https://t.co/98hirrsUuc#RunwaySale #Sale #Fashion— RunwaySale (@runwaysale) August 15, 2019
Not all heroes wear capes! This month we’re celebrating you, your best friend, your mentor and every other strong woman that has helped you along the way…
We have a special GIVEAWAY to help celebrate one amazing woman and the person sharing their #SisterhoodStory! pic.twitter.com/1iBqhNVvhM— RunwaySale (@runwaysale) August 8, 2019
We're spreading the last of the African X-Mas cheer… 🎄🎁
Get an extra R200 off, when you spend R1200 sitewide!#RunwaySale #YourCartIsCalling pic.twitter.com/cv9biA8JpT— RunwaySale (@runwaysale) July 26, 2019
Repeat after me: I deserve new shoes!
Shop the perfect addition to your shoe collection from TuesdayShoesday!
Shop from only R49 >>> https://t.co/NwSEoZErHe#RunwaySale #Shoes #Sale pic.twitter.com/EQIa1DX7Sj— RunwaySale (@runwaysale) July 23, 2019
Who says you can’t please everyone? This X-mas we have gifts for uTata, uMama and that random mzala too!
Shop DESIGNER BRANDS on sale now!
>>> https://t.co/CqizcAAvGk pic.twitter.com/xFVgY3X03S— RunwaySale (@runwaysale) July 20, 2019
You wouldn’t say no to that Tannie offering you seconds…
Just like you can’t say no to this CLEARANCE SALE!
Splurge on designer spoils at up to 80% off! >>> https://t.co/R1AlFysz38 pic.twitter.com/cclpRwMVs8— RunwaySale (@runwaysale) July 17, 2019
On your marks, get set…SHOP!
We've unlocked MORE fashion from The Vault.
Shop apparel, accessories & shoes from only R19!
Don't miss out >>> https://t.co/QLstJTO01O#RunwaySale #Sale #Fashion— RunwaySale (@runwaysale) July 10, 2019
Last chance to shop these must-have summer looks!
Shop now up to 80% off.
HURRY >>> https://t.co/QqjoEylE95#Runwaysale pic.twitter.com/WoUqMidS93— RunwaySale (@runwaysale) June 10, 2019
It’s our birthday & we’re treating YOU!
Shop designer spoils on our Under R300 BIRTHDAY SALE!
Click Quick >>> https://t.co/Y31KrDPYE9#RunwaySale#Sale pic.twitter.com/kPOm7ZYjEQ— RunwaySale (@runwaysale) May 16, 2019
Vero Moda on SALE!
Get your fix of womenswear must-haves from only R59!
Start shopping >>> https://t.co/a6T05PPAhS#RunwaySale#WomensFashion pic.twitter.com/hfgaIBrv1J— RunwaySale (@runwaysale) March 8, 2019
Express yourself!
Shop the Police Sale for mens watches from only R1,299!
Tick tock, let’s SHOP! >>> https://t.co/OUdDAzQYCp#RunwaySale#PoliceWatches pic.twitter.com/O3hcTnvbmz— RunwaySale (@runwaysale) February 25, 2019
Tomato Sale just launched!
Put your unique stamp on any outfit with our edit of mens & ladies watches & jewellery from only R39!
Check it out >>> https://t.co/NhLU3X9UQy pic.twitter.com/dXa2pbhdz0— RunwaySale (@runwaysale) December 4, 2018
Your most trusted travel companion!
Shop genuine leather luggage from the Jekyll & Hide Sale!
Get it from only R289 >>> https://t.co/UgqDV8bMBT pic.twitter.com/a7O2Kjfuy1— RunwaySale (@runwaysale) December 5, 2018
A sizzling, summer shoe affair!
Shop the Bata Sale at up to 50% off!
Check it out >>> https://t.co/hmWhnDPyuY pic.twitter.com/aHK82MKEBU— RunwaySale (@runwaysale) November 27, 2018
Up to 80% off EVERYTHING!
Don’t miss out >>> https://t.co/k2ZbQ3oDgQ pic.twitter.com/BRLy8AhjGv— RunwaySale (@runwaysale) November 23, 2018
Get moving, the Asics Sale is live!
Grab your workout essentials from only R219!
Shop now >>> https://t.co/KiUsQpZith pic.twitter.com/2RuUXkoYID— RunwaySale (@runwaysale) November 7, 2018
The Playtex Sale is now live!
Get your underwear essentials & shop this sale from only R119!
Get shopping >>> https://t.co/VWTyQwMRKA pic.twitter.com/zUcVNRRLHI— RunwaySale (@runwaysale) September 14, 2018
Shop the latest spoils for your nails at up to 60% off!
Check out the O.P.I Sale & shop shades for every outfit & occasion >>> https://t.co/BLmEcS78ab pic.twitter.com/ZUAtaOVMz2— RunwaySale (@runwaysale) August 30, 2018
Stay on Time and on Trend with Marc Jacobs Watches!
Shop up to 50% off! >>> https://t.co/zpz945a3VK pic.twitter.com/sn0vGMrYHU— RunwaySale (@runwaysale) August 29, 2018
Samsonite just launched!
Looking for the perfect travel companion? Shop this range of quality travel luggage at up to 60% off!
Don’t miss out >>> https://t.co/hQ9ibKgqFx pic.twitter.com/vB1iqf3wHZ— RunwaySale (@runwaysale) August 24, 2018
Soviet just launched!
Known for quality & style, Soviet shoes have you covered this Winter!
Shop for up to 50% off! >>> https://t.co/xoYgiwtUjE pic.twitter.com/6c7CP45xfn— RunwaySale (@runwaysale) August 15, 2018
The Brad Scott Sale is live!
Shop this chic range of handbags & purses from only R99!
Start saving >>> https://t.co/bnVpsjp61r pic.twitter.com/OkhB976LXi— RunwaySale (@runwaysale) August 2, 2018
Exclusive to Insiders!
Stand a chance to WIN a vintage Louis Vuitton handbag…
How to enter? Invite a friend to join RunwaySale via your ‘Invite & Earn’ page.
Follow us on Instagram to increase your chances: @runwaysale#IwantIn #NoAccess #ShareStyle pic.twitter.com/ASXCI8K3bg
— RunwaySale (@runwaysale) July 25, 2018
The She Bear Sale is live!
Treat yourself to this luxurious edit of women’s lingerie from only R65!
Check it out >>> https://t.co/grom2c9C84 pic.twitter.com/PrhNmCD6wb— RunwaySale (@runwaysale) July 12, 2018
The perfect shoes put the cherry on top of a great outfit!
Shop the latest Cherry Collection sale from only R129!
Don’t miss out >>> https://t.co/zXGbDNjFE2 pic.twitter.com/IU6iDkf0nd— RunwaySale (@runwaysale) July 11, 2018
The Little Lumps Sale is now open!
Treat your little ones & shop from our range of adorable kids & baby apparel.
Shop from only R69 >>> https://t.co/P9QMTPG0Lk pic.twitter.com/0T6HRaUF7I— RunwaySale (@runwaysale) July 6, 2018
The Nike Vision Sale is live!
Shop our edit of innovative sport glasses & eyewear at prices you will love!
Start browsing >>> https://t.co/XhOqxKooer pic.twitter.com/RoDSUztope— RunwaySale (@runwaysale) July 6, 2018
The SWAGG Sale is live!
Make sure you pay under par & shop golf essential for up to 50% off!
Don’t miss out >>> https://t.co/8UpJjMvnTI pic.twitter.com/288Lrlhgtn— RunwaySale (@runwaysale) May 8, 2018
Shop from R39 on the Tigress event & get a FREE set of earrings with selected items. Don’t miss out! > https://t.co/6gc8BBhlQa pic.twitter.com/cZiNk3PrMP
— RunwaySale (@runwaysale) March 14, 2018
We are Mad about Mango!
Shop summer dresses & more at up to 80% off!
Check it out >>> https://t.co/oIx0EZHc7b pic.twitter.com/bnUXtTKVPQ— RunwaySale (@runwaysale) February 19, 2018
Karen Millen is known globally for creating beautifully crafted fashion!
Shop our edit of designer womenswear for up to 80% off!
Don’t miss out >>> https://t.co/R4sOmaeVi2 pic.twitter.com/dEkIUVVU3E— RunwaySale (@runwaysale) February 27, 2018
Latest Deals | October 23, 2019
Find a Runway Sale store near you.
Woodstock
Address: Tollgate Industrial Center, 12 Ravenscraig Rd, Woodstock, 7915
Phone: 087 943 2444