YDE Deals, Specials & Catalogues
YDE Specials
women’s fashion | men’s fashion | shoes | bags | hats | swimwear | sneakers
YDE Specials
Get up to 50% off selected designer fashion in-store & online. 🌠🙌🌠 pic.twitter.com/S5IySK9UiN
— YDEtweets (@YDEtweets) May 5, 2022
Get up to 75% off selected items! YDE Naked Sale. Now on! In-store & online.
Get there before it's all gone! 💫 pic.twitter.com/YJzOpz2gnK— YDEtweets (@YDEtweets) February 13, 2022
Have you heard?? 💋 Get up to 25% off selected styles in-store and online. pic.twitter.com/unNtLhxvvM
— YDEtweets (@YDEtweets) January 27, 2022
Don’t miss out on the YDE Sale with up to 33% off on designer fashion, in-store & online! 🔥 pic.twitter.com/fye6SsvAGJ
— YDEtweets (@YDEtweets) January 6, 2022
Don’t miss out on the YDE Sale with up to 33% off on designer fashion, in-store & online! 🔥 pic.twitter.com/7NG7QNOCLM
— YDEtweets (@YDEtweets) November 17, 2021
The YDE SALE is now on! Get up to 33% off designer fashion, in-store & online! 🔥 pic.twitter.com/0lLfNyCpdH
— YDEtweets (@YDEtweets) September 16, 2021
SHOP THE YDE NAKED SALE – Get up to 50% off selected designer fashion. In-store and online! 💋 pic.twitter.com/5N6G40oxG8
— YDEtweets (@YDEtweets) July 6, 2021
The YDE SALE is now on! Get up to 33% off designer fashion, in-store & online! 🔥 pic.twitter.com/GYpz2sgizA
— YDEtweets (@YDEtweets) June 1, 2021
The YDE SALE is now on! Get up to 33% off designer fashion, in-store & online! 🔥 pic.twitter.com/fWPu1lcxTu
— YDEtweets (@YDEtweets) April 15, 2021
THE YDE NAKED SALE IS HERE! Get up to 50% off selected designer fashion. In-store and online! 💋 pic.twitter.com/DIA0UT8WWn
— YDEtweets (@YDEtweets) January 27, 2021
The YDE SALE is now on! Get up to 33% off summer designer fashion, in-store & online! 🎇
Shop Now: https://t.co/edKiR7NXbz pic.twitter.com/eiAtmATr2p— YDEtweets (@YDEtweets) January 7, 2021
BLACK FRIDAY at YDE starts today!🙌❤️💗
Shop Now: https://t.co/o0Cifgmshb
Up to 50% off selected items in-store and online. pic.twitter.com/BuSfFmq69q— YDEtweets (@YDEtweets) November 24, 2020
Get up to 50% off at the YDE mid-season SALE in-store and online! Ends Sunday 4 October. pic.twitter.com/3q6VecNwSf
— YDEtweets (@YDEtweets) October 1, 2020
YDE NAKED SALE | Selected items now R150! Limited stock in-store & online. pic.twitter.com/Hc5fZuh7gb
— YDEtweets (@YDEtweets) July 30, 2020
It's the YDE NAKED SALE! Get up to 50% off selected designer fashion in-store & online. 🌠🙌🌠 pic.twitter.com/9CUaUxyrWl
— YDEtweets (@YDEtweets) July 1, 2020
The YDE Sale is NOW ON with up to 33% off EVERYTHING online. Sale on for a limited time. pic.twitter.com/q8hTNx9zeH
— OfficeLondon_ (@YDEtweets) April 25, 2020
Stand a chance to WIN R15,000 YDE FASHION + early access for you & a friend to the Naked SALE! T&C’s apply. ENTER NOW: https://t.co/wqL0sF4W2j pic.twitter.com/mGj0yJ2hQ7
— YDE (@YDEtweets) February 7, 2020
The moment you’ve all been waiting for…
The Naked Sale starts TOMORROW, 29 January, in-store and online! pic.twitter.com/qPdsPnZzV6— YDE (@YDEtweets) January 28, 2020
It's the YDE Sale! Get up to 33% Off designer fashion! Now on in-store and online.https://t.co/mZmL3XDdm1 pic.twitter.com/x0Se8sbvX4
— YDEtweets (@YDEtweets) June 2, 2022
The YDE SALE is now on! Get up to 33% off designer fashion, in-store & online! 🔥 pic.twitter.com/6bmhsl9Ptn
— YDEtweets (@YDEtweets) April 21, 2022
SHOP THE YDE NAKED SALE – Get up to 50% off selected designer fashion. In-store and online! 💋 pic.twitter.com/YH3mjQtZ28
— YDEtweets (@YDEtweets) February 4, 2022
THE YDE NAKED SALE IS HERE! Get up to 25% off selected designer fashion. In-store and online! 💋 pic.twitter.com/UHig47fXTr
— YDEtweets (@YDEtweets) January 26, 2022
BLACK FRIDAY at YDE – Now on! Get up to 50% off selected items. Ends Sunday. pic.twitter.com/qOPjD50Oog
— YDEtweets (@YDEtweets) November 23, 2021
The YDE SALE with up to 50% off the original price on selected fashion is now on! In-store & online. pic.twitter.com/kBXZ3TvI5H
— YDEtweets (@YDEtweets) September 30, 2021
Get up to 75% off selected items! YDE Naked Sale. Now on! In-store & online. Get there before it's all gone! pic.twitter.com/YxfgftkXim
— YDEtweets (@YDEtweets) July 23, 2021
THE YDE NAKED SALE IS HERE! Get up to 25% off selected designer fashion. In-store and online! 💋 pic.twitter.com/ngTBVbIXxk
— YDEtweets (@YDEtweets) June 30, 2021
The YDE SALE with up to 50% off the original price on selected fashionis now on! In-store & online. Ends Sunday. pic.twitter.com/2mBrDPPZA1
— YDEtweets (@YDEtweets) April 29, 2021
Get up to 75% off selected items! YDE Naked Sale. Now on! In-store & online. Get there before it's all gone! pic.twitter.com/6FOlt7f7Y9
— YDEtweets (@YDEtweets) February 14, 2021
ICYMI this ☁️ dreamy ☁️ summer dress is now on sale!
Was R899 Now R625
X & O LADIES (026.0098) pic.twitter.com/iZgQt4sMR7— YDEtweets (@YDEtweets) January 18, 2021
BLACK FRIDAY at YDE: E X T E N D E D🙌❤️💗
Get up to 50% off selected items!
Shop Now: https://t.co/bs5UpnW5FB pic.twitter.com/qLWOxyPvsY— YDEtweets (@YDEtweets) December 1, 2020
SALE now on! Get up to 33% off designer summer fashion, in-store & online! 🔥🔥🔥 pic.twitter.com/VIl41XtRdt
— YDEtweets (@YDEtweets) November 18, 2020
The YDE mid-season Summer SALE is now on! Get up to 33% off selected designer fashion in-store and online. 🙌🙌🙌 pic.twitter.com/kN8i6p485Y
— YDEtweets (@YDEtweets) September 17, 2020
Get up to 75% off selected items! Starts Sunday 19 July at 8 am in-store and online! pic.twitter.com/LiARNzEhB5
— YDEtweets (@YDEtweets) July 18, 2020
The YDE SALE is now on! Get up to 50% off the original price on selected fashion. In-store and online.💫🌠💫🌠 pic.twitter.com/MaP00oefw7
— YDEtweets (@YDEtweets) May 28, 2020
YDE Naked Sale | Up to 75% off on selected fashion! pic.twitter.com/hp5dyEeatP
— YDE (@YDEtweets) February 16, 2020
Get up to 50% off SELECTED items!
Shop in-store and online pic.twitter.com/Prcpb2dqog— YDE (@YDEtweets) February 7, 2020
Latest Deals | 28th June 2022
Started on a shoestring budget, YDE has become a lucrative clothing retailer.
The Young Designers Emporium (YDE) introduced an innovative clothing retail concept to the South African market. The business was started by Paul Simon. Having completed his studies in fashion, 21-year-old Simon came up with the idea when his father gave him a week to figure out his next career move or pack his bags and leave the family home. According to Simon, he came up with the idea on-the-fly during a family dinner when he was quizzed by his father and uncle about the business plan for opening a store that he claimed to have been working on. Simon decided to actually pursue the idea. He got together with nine of his fashion design classmates and they started looking for a site for their store. Given that none of them had any money to pay for rent, they struggled to get retail space in the desirable retail spaces around Cape Town. They eventually found an out-of-the-way building just off Green Market Square and launched YDE in 1995. Simon’s idea was to present clothing by a group of new designers from an industrial space with a party atmosphere. Simon managed to keep his costs and risk low by keeping only consignment stock.
YDE was a hit. It had a cool and edgy image that other clothing stores lacked at the time, and their target market of young, fashion-forward customers loved the idea of having one-off fashion items that couldn’t be found anywhere else. The brand became more prominent and grew to 12 stores in the space of a decade. In 2003, one of South Africa’s biggest clothing retail groups came knocking. Truworths International bought a stake in YDE, and by 2005 was the outright owner of the business. Instead of incorporating YDE clothing as a store-in-store in Truworth’s outlets, the strategy followed was to leave YDE as a standalone brand that continues to focus on local emerging designers catering to both male and female shoppers. There are currently 20 YDE stores located in various malls, each being approximately 350 square metres in size. The annual YDE Naked Sale is one of the store’s most anticipated events.
When Paul Simon sold YDE in 2005, it was a successful business generating a turnover of R160-million.