YDE Deals, Specials & Catalogues
Started on a shoestring budget, YDE has become a lucrative clothing retailer.
The Young Designers Emporium (YDE) introduced an innovative clothing retail concept to the South African market. The business was started by Paul Simon. Having completed his studies in fashion, 21-year-old Simon came up with the idea when his father gave him a week to figure out his next career move or pack his bags and leave the family home. According to Simon, he came up with the idea on-the-fly during a family dinner when he was quizzed by his father and uncle about the business plan for opening a store that he claimed to have been working on. Simon decided to actually pursue the idea. He got together with nine of his fashion design classmates and they started looking for a site for their store. Given that none of them had any money to pay for rent, they struggled to get retail space in the desirable retail spaces around Cape Town. They eventually found an out-of-the-way building just off Green Market Square and launched YDE in 1995. Simon’s idea was to present clothing by a group of new designers from an industrial space with a party atmosphere. Simon managed to keep his costs and risk low by keeping only consignment stock.
YDE was a hit. It had a cool and edgy image that other clothing stores lacked at the time, and their target market of young, fashion-forward customers loved the idea of having one-off fashion items that couldn’t be found anywhere else. The brand became more prominent and grew to 12 stores in the space of a decade. In 2003, one of South Africa’s biggest clothing retail groups came knocking. Truworths International bought a stake in YDE, and by 2005 was the outright owner of the business. Instead of incorporating YDE clothing as a store-in-store in Truworth’s outlets, the strategy followed was to leave YDE as a standalone brand that continues to focus on local emerging designers catering to both male and female shoppers. There are currently 20 YDE stores located in various malls, each being approximately 350 square metres in size. The annual YDE Naked Sale is one of the store’s most anticipated events.
When Paul Simon sold YDE in 2005, it was a successful business generating a turnover of R160-million.
YDE R150 NAKED SALE now on!
*Please check the swing ticket for the sale price. Selected clothing is up to 50% off & selected clothing is R150 each. pic.twitter.com/IPZZZ0H8TQ
— YDE (@YDEtweets) February 18, 2018
Get up to 50% off SELECTED Summer clothing! Starts tomorrow Friday 9 February as stores open + Shop NEW COLLECTIONS now in-store! pic.twitter.com/t5infoW0xv
— YDE (@YDEtweets) February 8, 2018
Fashion Deals & Specials
Interested in finding more fashion deals on clothing, shoes and accessories? Then check out our fashion section for more fashion retailers such as Mr Price, Zando, Aldo Shoes & more!
Naked Sale – up to 50% off – All clothing and selected shoes, bags and accessories! Shop before it’s all gone! pic.twitter.com/IFQWQALmUS
— YDE (@YDEtweets) February 16, 2017
— YDE (@YDEtweets) July 10, 2015
— YDE (@YDEtweets) July 16, 2016
Woohoo! Naked Sale – up to 50% off starts tomorrow,8 July, as doors open! pic.twitter.com/S2VxcAXsyq
— YDE (@YDEtweets) July 7, 2016
The 50% off sale started today! See you in store! pic.twitter.com/Wx99hkyiOC
— YDE (@YDEtweets) July 11, 2014
— YDE (@YDEtweets) July 11, 2016
— YDE (@YDEtweets) February 9, 2018
The Naked Sale is Here! Shop SELECTED designer clothing up to 25% off! pic.twitter.com/eayeUAm23V
— YDE (@YDEtweets) January 31, 2018
Front Row Specials now on! Get up to 25% off selected fashion! pic.twitter.com/IxQIlP5FEX
— YDE (@YDEtweets) January 11, 2018
Get on the list and win! Sign up to receive our emails and sms communication and stand a chance to WIN one of two R2500 YDE gift cards! Enter here >> https://t.co/955XYunHFM T&Cs apply. pic.twitter.com/W5c4C9KpZJ
— YDE (@YDEtweets) November 20, 2017
YDE Front Row Specials now on! Get up to 25% off selected designer fashion! pic.twitter.com/B7iWyLPIsf
— YDE (@YDEtweets) September 7, 2017
Health & Beauty Deals & Specials
Interested in finding more health & beauty deals on makeup and health essentials? Then check out our health & beauty section for more deals from Red Square, Clicks, Dis-Chem and more.
Naked Sale – up to 50% off – All clothing and selected shoes, bags and accessories! Shop before it’s all gone! pic.twitter.com/WLCKgTCM0V
— YDE (@YDEtweets) July 20, 2017
— YDE (@YDEtweets) July 14, 2017
Mid-season sale now on! Get up to 25% off selected designer fashion! All stores! See you there 🙂 pic.twitter.com/yWk7fOkfjR
— YDE (@YDEtweets) April 20, 2017