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Cape Union Mart is a well-established retailer operating for more than eight decades.

Cape Union Mart is one of South Africa’s oldest retail stores, with a history stretching back to 1933. The company was founded by Philip Krawitz in Cape Town, with its first store opening on Mostert Street. It was originally an army and navy store, supplying a wide product range and other utilities. Given its ideal location, the store became popular with passing whaling ships, fishermen and troops, especially throughout the war years. The company earned a reputation for offering friendly service, in addition to its extensive range. Following the war, Arthur Krawitz took over the reigns of the business from his father. Under his leadership, the business continued to prosper and became the destination store for consumers looking to buy clothing that would be suitable for overseas travels, particularly in winter. Cape Union Mart continues to be managed by the Krawitz family, with Philip J. Krawitz taking over in the 1970s and ushering in the third generation of the family at the helm. By 1993, Cape Union Mart had opened stores in Gauteng, Botswana and Namibia. In 2011, Andre Labuschagne was appointed as the first non-family-member CEO of the company.

Cape Union Mart has continued to build on its 84-year reputation and is known today for supplying quality outdoor and adventure clothing for men, women and children, as well as other gear, and accessories. The company stocks a variety of well-known brands such as Go-Pro, Salomon, Garmin, Merrell and more. Cape Union Mart also has its own brand, KWay, which it purchased from a small manufacturer in 1981. KWay has since grown into one of the country’s most recognised outdoor brands and demonstrates its quality by being the clothes sponsor for South African teams of Everest climbers. The brand continues to be produced locally. There are currently 140 stores operating in Southern Africa and the company employs over 2,000 loyal workers – some of whom have been working there for 30 years. The company prides itself on having never retrenched employees. The business has also expanded to launch the Old Khaki and Poetry brands of aspirational fashion clothing, which initially started as product lines within Cape Union Mart, but now exist as standalone stores.

Cape Union Mart was the first company to import international clothing brands such as Levi’s Jeans and Gore-Tex clothing to South Africa.