Yuppiechef Deals, Specials & Catalogues
The go-to online store for premium kitchen and homeware.
Yuppiechef is a South African online retailer that specialises kitchen equipment and utensils, as well as other homeware. The company targets upper-income customers with a range of premium international brands. Yuppiechef was started by Andrew Smith and Shane Dryden in 2006 as one of the many e-commerce ideas that they were experimenting with, in addition to the web development business they were running. The focus on kitchen equipment was as a result of Shane’s passion for cooking and the latest kitchen gadgets. The business was started with 32 products, with orders being processed and packed for delivery from Andrew’s living room. Within a few months, the business was taking off to the extent that when it celebrated its fifth year, it was experiencing a 300% increase in sales every year. Yuppiechef increased its headcount from 16 employees to almost 100 employees.
Yuppiechef’s founders attribute the success of the company to the foodie trend arising from the popularity of celebrity chefs like Jamie Oliver and Gordon Ramsay, as well as food reality shows like Masterchef. The company prides itself on delivering excellent customer service and evidence of its ability to do this consistently is seen in the positive feedback posted on various review sites by the company’s fervent fans. Today, Yuppiechef lists more than 5,000 product lines from more than 100 brands, including Le Creuset, KitchenAid, Tefal, and Alessi, among others. The company’s revenue is in excess of R80-million a year with healthy profit margins of around 30%. As a principle, the e-tailer doesn’t heavily discount its products as many other online stores do. Yuppiechef has won the E-Commerce Awards for the best overall site every year since 2010.
All of Yuppiechef’s orders are delivered with a personalised handwritten note. It’s tradition the company has upheld since delivering to the very first customer.
To celebrate 100 years of KitchenAid, we're giving away a Limited Edition KitchenAid Stand Mixer from their bright lacquered Queen of Hearts collection worth R11,999. Who wouldn't want to win this kitchen icon? 😍
Enter today and it could be yours: https://t.co/BVrEING5ev pic.twitter.com/2ui5BLcoiz
— Yuppiechef (@yuppiechef) September 26, 2019
TODAY (25 MARCH) ONLY!
Kit out your kitchen in your favourite colours with 20% off all Le Creuset. Shop cookware, stoneware, accessories and more. Shop the rainbow! 🌈 Act fast, promotion valid while stocks last. Shop link: https://t.co/1hLdUqcDlb#lecreuset #todayonly pic.twitter.com/I2zWIBafDy
— Yuppiechef (@yuppiechef) March 25, 2019
It's the FINAL day of our festive gift hunt! Stand a chance to win a daily R1,000 voucher every day this week by finding the icon hiding on one of the product pages in our gifting range. Read today's hint and start hunting here: https://t.co/LBHZQQe7Tu#huntfindwin #yuppiechef pic.twitter.com/0xmblagT2R
— Yuppiechef (@yuppiechef) December 7, 2018
Our 4 for 3 sale starts today! Mix 'n Match any 4 products from our 4 for 3 collection and the lowest priced item is FREE. Available in-store and online from 12-27 Nov. If you're hunting for gifts – we've got something for everyone. Shop link: https://t.co/eCWgFzZlNM pic.twitter.com/biHZS5uNjf
— Yuppiechef (@yuppiechef) November 12, 2018
— Yuppiechef (@yuppiechef) January 23, 2017
— Yuppiechef (@yuppiechef) March 3, 2017
— Yuppiechef (@yuppiechef) December 28, 2016
— Yuppiechef (@yuppiechef) December 21, 2016
— Yuppiechef (@yuppiechef) October 28, 2016
— Yuppiechef (@yuppiechef) December 21, 2016
We’re turning 13 and you’re invited to our shopping party! For the next 13 days, we’re giving you a BIG discount on the full range of 1 of our favourite brands with a new brand on sale EVERY DAY👏
12 August Only | 20% off ALL Le Creuset
Shop today's deal: https://t.co/wJQ674GwAl pic.twitter.com/QNM9EYHSBC
— Yuppiechef (@yuppiechef) August 12, 2019
Yuppiechef fridge magnet collectors, listen up! We're giving one lucky customer the chance to win our entire set of 80 magnets. To enter, post a photo of your favourite Yuppiechef purchase, tag us & include the hashtag #ineedallthemagnets. More info here: https://t.co/tKLIjb9V2q pic.twitter.com/BkcEFzUCOL
— Yuppiechef (@yuppiechef) December 10, 2018
We've added over 100 more products to our 4 for 3 Sale! Mix 'n Match any 4 products from our 4 for 3 collection and the lowest priced item is FREE. Available in store and online 'til 27 Nov. Delight everyone on your list this season & shop the sale here: https://t.co/eCWgFzZlNM pic.twitter.com/1JyWJsLHGX
— Yuppiechef (@yuppiechef) November 21, 2018
Shop our 12th Birthday Sale for irresistible deals on top kitchen and homeware brands. All discounts and special offers are only valid while stocks last, so if you see something you love, be quick to grab it! Shop link: https://t.co/sGeCZxGuRo#BirthdaySale #YippieforYuppie pic.twitter.com/vUh9kARhjp
— Yuppiechef (@yuppiechef) August 6, 2018
The grand prize is up for grabs as we enter the final week of our Festive Gift Hunt! Play now and you could win R20,000 worth of your favourite @kitchenaidsa products. https://t.co/vrggT3ZzSi pic.twitter.com/R1VMl5OV7P
— Yuppiechef (@yuppiechef) December 11, 2017
— Yuppiechef (@yuppiechef) January 30, 2017
— Yuppiechef (@yuppiechef) March 31, 2017
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— Yuppiechef (@yuppiechef) March 13, 2017